Visual Merchandising 101

Retail has been around for a mighty long time — and one thing we know is that there are many different approaches when it comes to retail design and setting up your store layout. However, there are also some common design strategies that all retailers can employ that lead to more sales for your business. Designing your retail store’s interior is a topic that we’ve been looking at recently in an effort to help boutique merchants be more successful and thrive in today’s digital era. From telling your brand’s story and creating immersive shopping experiences, to putting together head-turning window displays and signage essentials, when it comes to retail, the devil really is in the details. As such, we want to help you get the basics down pat.